Næsta stóra hugmynd í markaðsmálum: WOSISM
Rakst á ótrúlegt myndskeið inn á Advertising Age vefnum. Læt kynningu þess sem sendi myndskeiðið þangað inn duga. Geri ráð fyrir að þið séuð vel fær um að lesa enskuna. Beware the power of Vaseline.
Forget Word of Mouth. Instead, try Tyra Banks' patented Word of Slightly Insane Super Model...No one should be that excited about a petroleum product--unless it's coming out of a hole in your backyard and you have mineral rights on the property. And it's one thing for Tyra to go nuts for Vaseline--after all, she's getting something (whether it's cash or a lifetime supply of goop) out of the deal--but the audience should be ashamed of itself. Then again, maybe they thought those were key-chains (you know, with car keys on the end) rather than a diamond-encrusted jar of petroleum jelly.
Upprunalegi textinn frá Advertising Age
Forget Word of Mouth. Instead, try Tyra Banks' patented Word of Slightly Insane Super Model...No one should be that excited about a petroleum product--unless it's coming out of a hole in your backyard and you have mineral rights on the property. And it's one thing for Tyra to go nuts for Vaseline--after all, she's getting something (whether it's cash or a lifetime supply of goop) out of the deal--but the audience should be ashamed of itself. Then again, maybe they thought those were key-chains (you know, with car keys on the end) rather than a diamond-encrusted jar of petroleum jelly.
Upprunalegi textinn frá Advertising Age
Ummæli
ef maður verður svona af því að gomma á sig vaselíni, ætti þá ekki að rannsaka þetta stöff betur?