Yahoo! Overtakes Google in Latest American Customer Satisfaction Index
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Analysis by ACSI E-Business Sponsor ForeSee Results Says Google and Yahoo!
Engaged in Dogfight at the Top, But Don’t Dismiss Ask.com
ANN ARBOR, MI (August 14, 2007) – Yahoo! has taken over the top spot from Google for the first time in the University of Michigan’s American Customer Satisfaction Index (ACSI) report on e-business websites, released today. The annual ACSI e-business report includes measurements of search engines and portals as well as online news and information sites.
Yahoo’s customer satisfaction score of 79 on the ACSI’s 100-point scale is up almost 4% this year, while Google slipped 3.7% to 78, their second yearly decline in a row.
“Even more important than Yahoo’s first lead over Google is the trend of their scores moving in opposite directions,” said Larry Freed, online satisfaction expert and President and CEO of ForeSee Results, which sponsors the ACSI e-business report. “Since the ACSI is a leading indicator of financial performance on the macro scale and at the company level, we may see a real turnaround for Yahoo! in the next year.”
http://www.foreseeresults.com/Press_ACSI_Ebus_Aug07.html
Analysis by ACSI E-Business Sponsor ForeSee Results Says Google and Yahoo!
Engaged in Dogfight at the Top, But Don’t Dismiss Ask.com
ANN ARBOR, MI (August 14, 2007) – Yahoo! has taken over the top spot from Google for the first time in the University of Michigan’s American Customer Satisfaction Index (ACSI) report on e-business websites, released today. The annual ACSI e-business report includes measurements of search engines and portals as well as online news and information sites.
Yahoo’s customer satisfaction score of 79 on the ACSI’s 100-point scale is up almost 4% this year, while Google slipped 3.7% to 78, their second yearly decline in a row.
“Even more important than Yahoo’s first lead over Google is the trend of their scores moving in opposite directions,” said Larry Freed, online satisfaction expert and President and CEO of ForeSee Results, which sponsors the ACSI e-business report. “Since the ACSI is a leading indicator of financial performance on the macro scale and at the company level, we may see a real turnaround for Yahoo! in the next year.”
http://www.foreseeresults.com/Press_ACSI_Ebus_Aug07.html
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